Moving up in taste : enhanced projected taste and freshness of moving food products
Year of publication: |
July 2017
|
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Authors: | Gvili, Yaniv ; Tal, Aner ; Amar, Moty ; Wansink, Brian |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 7, p. 671-683
|
Subject: | advertising | evolutionary psychology | food | freshness | labeling | motion | taste | Lebensmittel | Food | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Ernährungsindustrie | Food industry |
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