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~subject:"Consumer behaviour"
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Consumer behaviour
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Fiedler, Lars
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Journal of retailing
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ECONIS (ZBW)
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Wirkungsmessung und Steuerung von Corporate Brands : ein verhaltenswissenschaftlicher Ansatz
Fiedler, Lars
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 41-59)
.
2008
Persistent link: https://www.econbiz.de/10003761629
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Do retailers benefit from deploying customer analytics
Germann, Frank
;
Lilien, Gary L.
;
Fiedler, Lars
;
Kraus, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 587-593
Persistent link: https://www.econbiz.de/10010473261
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