Do retailers benefit from deploying customer analytics
Year of publication: |
2014
|
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Authors: | Germann, Frank ; Lilien, Gary L. ; Fiedler, Lars ; Kraus, Matthias |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 587-593
|
Subject: | Customer analytics | Performance implications of customer analytics | Survey data | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour |
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