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Identifying customer perceived value components and their impact on customer satisfaction using big data analytics
Aghdaie, Fathollah Amiri; Mousavi, Mohsen - In: International journal of productivity and quality … 37 (2022) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10013448954
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Visual elicitation of brand perception
Dzyabura, Daria; Peres, Renana - In: Journal of marketing 85 (2021) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
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Evaluating advanced product return forecasting algorithms : a (meta-)review integrating consumer returns research
Karl, David - In: International journal of business forecasting and … 9 (2024) 2, pp. 213-241
Persistent link: https://www.econbiz.de/10014512031
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Model-based purchase predictions for large assortments
Jacobs, Bruno J. D.; Donkers, Bas; Fok, Dennis - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 389-404
Persistent link: https://www.econbiz.de/10011498915
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Big data use in determining competitive position : the case of theme parks in Hong Kong
Albayrak, Tahir; Cengizci, Aslıhan Dursun; Caber, Meltem; … - In: Journal of destination marketing & management 22 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013041398
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The impact of latent topic valence of online reviews on purchase intention for the accommodation industry
Sim, Youngseok; Lee, Seul Ki; Sutherland, Ian - In: Tourism management perspectives : TMP 40 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013209382
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Customer experience : extracting topics from tweets
Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
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Exploring customer sentiment regarding online retail services : a topic-based approach
Wu, Jia-Jhou; Chang, Sue-Ting - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269081
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Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine; Falke, Andreas; Hruschka, Harald; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
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Mobile applications buying opinions exploration using topic modeling
Jipa, Gabriel - In: Expert journal of economics 6 (2018) 2, pp. 44-55
Mobile devices proved to be disruptive for businesses. Installing, accessing and buying a new application become easy. Application marketplaces called Application Stores provides security (due to certification process imposed to developers), accessibility, application lifecycle serving as a...
Persistent link: https://www.econbiz.de/10012062946