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Corporate Social Responsibility und Konsumentenverhalten : theoretische Ansätze und empirische Befunde
Waßmann, Jan - 2013
Persistent link: https://www.econbiz.de/10009751291
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Products for conscious consumers : developing, marketing and selling ethical products
Ogunyemi, Kemi (ed.); Burgal, Vanessa (ed.) - 2022 - First edition
Persistent link: https://www.econbiz.de/10013502724
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price … with marketing strategies and sustainable buying intention, so the price is still a very important factor when purchasing … marketing strategies are assets which have to invest more effort. …
Persistent link: https://www.econbiz.de/10010474530
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Unternehmensreputation und Markenstärke : Analyse von Wechselwirkungen und Ansätzen zur Progrnose des Konsumentenverhaltens
Fuchs, Sebastian (contributor) - 2009
Reputationsmodell) bei Unternehmensmarken besser dazu geeignet ist, das Konsumentenverhalten zu prognostizieren. Damit liefert der Autor …
Persistent link: https://www.econbiz.de/10014014857
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Unternehmensreputation und Markenstärke : Analyse von Wechselwirkungen und Ansätzen zur Prognose des Konsumentenverhaltens
Fuchs, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003782749
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Nachhaltiges Management und Konsumentenverhalten
Balderjahn, Ingo - 2013
Persistent link: https://www.econbiz.de/10014011913
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Handbook of research on consumerism in business and marketing : concepts and practices
Kaufmann, Hans Rüdiger (contributor);  … - 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
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Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2014
Persistent link: https://www.econbiz.de/10010434696