To remain competitive, companies must decide on new, desirable products. This can be achieved by integrating insights how customers use a product into the process of deciding on a new product. Currently, this process is primarily based on market research that can only reveal the intention of...

Data breaches pose grave dangers to consumers, brands, and society. In particular, healthcare data breaches are most costly ($7.1 million each) and damaging, as the breached data are irrevocable, and consumers face limited alternatives and daunting switching costs. Only a handful of studies have...

Given the enormous amount of data created through customers’ transactions in retail stores, it comes as no surprise that retailers are actively seeking initiatives to leverage big data and offer their customers superior services that provide mutual, previously unattainable benefits....