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Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma; Kilani, Fatma Abdellah; Touzani, Mourad - In: The journal of product & brand management 25 (2016) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.; Fitzgerald, M. Paula - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
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Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
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A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja; Katsanis, Lea Prevel - In: International journal of pharmaceutical and healthcare … 8 (2014) 4, pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
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Opportunities for consumer research from the food and drug administration's center for tobacco products
Andrews, J. Craig; Choiniere, Conrad J.; Portnoy, David B. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10011293427
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Advertising to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott - 2013
Persistent link: https://www.econbiz.de/10011293891
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The unexpected consequences of generic entry
Castanheira, Micael; Ornaghi, Carmine; Siotis, Georges - 2019
Persistent link: https://www.econbiz.de/10012179614