This chapter focuses on the financial mindset and behaviors of Millennials, and how they interact with financial advisors. Millennials have surpassed Baby Boomers as the productive generation and are projected to be the wealthiest. At 80 million strong, millennials are poised to leave their...

Nutritional labeling is found to affect the consumer purchase behavior significantly. Nutritional labeling are based on different dietary targets for various nutrients than the labels on specific foods. Nutritional labeling has become of increasing interest to both consumers and policy makers....

Technology used in online marketing has advanced to a state where collection, enhancement and aggregation of information are instantaneous. This proliferation of customer information focused technology brings with it a host of issues surrounding customer privacy. This article makes two key...

In today’s maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journey. Effectively managing these different...

While short videos bring a lot of information and happiness to users, they also occupy users’ time and short videos gradually change people’s living habits. This paper studies the negative effects and negative emotions of users caused by using short video platforms, as well as the users’...

E-Commerce can be defined as the process of transferring goods and services between a buyer and a seller using the internet as a medium of trade. Every year, a new digital trend emerges, and marketers must remain on top of the developments in order to readily embrace new technologies and stay...

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

This preliminary study tries to evaluate the effect of COVID-19 on the opinions and behaviour of people towards organic food. For this purpose, a quantitative study was conducted to examine the constructs of the theory of planned behaviour (TPB; Ajzen, 1991) on the consumption intention of...