This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on actual purchase behaviour of consumers and explored the key...

Halal industry has became the center of attention worldwide as one of the most important emerging businesses to be researched and developed. Growing demand from approximately 1.8 billion Muslims in the world has became a crucial initiative for Halal industry in many different countries around...

Purpose – The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants. Design/methodology/approach – By testing a sample of 189 young consumers, aged 18 to 24, this study applied...

Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method...