Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers : insights from Iran
Year of publication: |
2012
|
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Authors: | Mehran Nejati ; Moghaddam, Parnia Parakhodi |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 4, p. 337-344
|
Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Geschlecht | Gender | Utilitarismus | Utilitarianism | Eigeninteresse | Self-interest | Gastronomie | Restaurant industry | Iran |
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