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Liu, Hefu
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Transportation research / E : an international journal
2
Journal of strategic marketing
1
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ECONIS (ZBW)
7
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Choice decision of e-learning system : implications from construal level theory
Go, Candy K. Y.
;
Ke, Weiling
;
Liu, Hefu
- In:
Information & management : the internat. journal of …
52
(
2015
)
2
,
pp. 160-169
Persistent link: https://www.econbiz.de/10010503288
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2
How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong
;
Guo, Xiaowei
;
Chen, Huaping
;
Ling, Liuyi
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
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3
National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei
;
Zha, Yong
;
Chen, Huaping
;
Liang, Liang
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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4
Perceived information transparency in B2C e-commerce : an empirical investigation
Zhou, Liying
;
Wang, Weiquan
;
Xu, Jingjun
;
Liu, Tao
;
Gu, …
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 912-927
Persistent link: https://www.econbiz.de/10011931904
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5
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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6
An exploratory study of buyers' participation intentions in reputation systems : the relationship quality perspective
Huang, Qian
;
Davison, Robert M.
;
Liu, Hefu
- In:
Information & management : the internat. journal of …
51
(
2014
)
8
,
pp. 952-963
Persistent link: https://www.econbiz.de/10010466557
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7
Balance cues of online-offline channel integration : considering the moderating role of customer's showrooming motivation
Fang, Jie
;
Liu, Hefu
;
Li, Yang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013191949
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