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Choice decision of e-learning system : implications from construal level theory
Go, Candy K. Y.; Ke, Weiling; Liu, Hefu - In: Information & management : the internat. journal of … 52 (2015) 2, pp. 160-169
Persistent link: https://www.econbiz.de/10010503288
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How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong; Guo, Xiaowei; Chen, Huaping; Ling, Liuyi - In: Transportation research / E : an international journal 165 (2022), pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
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National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei; Zha, Yong; Chen, Huaping; Liang, Liang - In: Transportation research / E : an international journal 175 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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Perceived information transparency in B2C e-commerce : an empirical investigation
Zhou, Liying; Wang, Weiquan; Xu, Jingjun; Liu, Tao; Gu, … - In: Information & management : the internat. journal of … 55 (2018) 7, pp. 912-927
Persistent link: https://www.econbiz.de/10011931904
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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An exploratory study of buyers' participation intentions in reputation systems : the relationship quality perspective
Huang, Qian; Davison, Robert M.; Liu, Hefu - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 952-963
Persistent link: https://www.econbiz.de/10010466557
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Balance cues of online-offline channel integration : considering the moderating role of customer's showrooming motivation
Fang, Jie; Liu, Hefu; Li, Yang - In: Information & management : the internat. journal of … 58 (2021) 8, pp. 1-13
Persistent link: https://www.econbiz.de/10013191949