How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Year of publication: |
2022
|
---|---|
Authors: | Zha, Yong ; Guo, Xiaowei ; Chen, Huaping ; Ling, Liuyi |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 165.2022, p. 1-30
|
Subject: | Competition | Consumer confusion | Store brand | Store branded lookalike packaging | Supply chain management | Lieferkette | Supply chain | Handelsmarke | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
-
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei, (2018)
-
Does a store brand always hurt the manufacturer of a competing national brand?
Ru, Jun, (2015)
-
Store brand introduction, retail competition and manufacturers' coping strategies
Hsiao, Lu, (2022)
- More ...
-
Guo, Xiaowei, (2023)
-
Wu, Xiangxiang, (2022)
-
Political connections and zombie firms : the role of the 2008 stimulus plan in China
Li, Jie, (2024)
- More ...