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With users placing an increasing demand on cross-product integration in electronic markets, the success of new information products becomes increasingly dependent on its integration design with existing products. Consequently, many online vendors have been incorporating branding into information...
Persistent link: https://www.econbiz.de/10014151894
In the emerging electronic environment, the creation of customer-centered websites is becoming increasingly important. This paper reports two exploratory studies on user perceptions of using web sites. We first use Kano's Model of Quality to conduct an investigation of quality features in the...
Persistent link: https://www.econbiz.de/10014151938
In the emerging global electronic market, the creation of customer centered websites will become increasingly important. This paper uses Kano's Model of Quality to develop a conceptual framework for investigating features in the web environment that satisfy basic, performance, and excitement...
Persistent link: https://www.econbiz.de/10014151939
The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. A taxonomy is developed based on our analysis. A conceptual...
Persistent link: https://www.econbiz.de/10014152029
In the e-CRM environment, Internet based advertising is an important mechanism that enterprises use to communicate with customers. Existing studies suggest that the following four factors contribute to consumers’ perceived value and attitude toward advertising: entertainment, irritation,...
Persistent link: https://www.econbiz.de/10014152032
Approach and avoidance are two major types of behavioral responses when consumers encounter interferences caused by online advertising. This paper argues that approach-avoidance is not the only dimension from which researchers can examine behavioral responses toward online advertising. The...
Persistent link: https://www.econbiz.de/10014152087