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Beitrag der Werte- und Einstellungsforschung für das Finanzdienstleistungsmarketing : das Verhalten ostdeutscher und westdeutscher Bankkunden
Müller, Stefan - In: Kundenzufriedenheit und Kundenbindung : Strategien und …, (pp. 35-69). 1998
Persistent link: https://www.econbiz.de/10001305188
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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Einstellungen und Werte in den alten und neuen Bundesländern
Müller, Stefan - In: Jahrbuch der Absatz- und Verbrauchsforschung 43 (1997) 2, pp. 139-163
Persistent link: https://www.econbiz.de/10001225216
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Regionale Marken und Konsumentenverhalten : Konsequenzen für die Markenführung
Geigenmüller, Anja - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825955
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A tear in the iron curtain : the impact of western television on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - 2012
. We study private consumption choices focusing on former East Germany, where differential access to Western television was …
Persistent link: https://www.econbiz.de/10009656215
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Twenty years after reunification : comparing young consumer decision-making processes for electronic products in the former east and West Germany
Sunga, Eunyoung; Huddleston, Patricia; Uhrich, Sebastian - In: The international review of retail, distribution and … 21 (2011) 3, pp. 251-265
Persistent link: https://www.econbiz.de/10009261223
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West-Ost-Markenstudie 2010 (WOM 2010) - Unterschiede in Kaufverhalten, Markenbewußtsein und Werbewirkung in Ost und West
Haken, Niels N. von; Schiller, Sören - In: Markenmanagement. 2011
Persistent link: https://www.econbiz.de/10009235680
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Compulsive buying in maturing consumer societies : an empirical re-inquiry
Neuner, Michael; Raab, Gerhard; Reisch, Lucia A. - In: Journal of economic psychology : research in economic … 26 (2005) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10002985017
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Privacy concerns of social networking websites in the age of mobile marketing : a study of users' perceptions and their segmentation
Orzan, Mihai; Veghes, Calin; Acatrinei, Carmen; … - In: Journal of international business and economics : JIBE 16 (2016) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011459235