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The relationship between new product creativity components and purchase intention and the mediating impact of perceived values : a study of consumers in Ho Chi Minh city
Tho Phuoc Vo; Mai Dong Tran; Thi Minh Chau Ly - In: Cogent business & management 9 (2022) 1, pp. 1-23
This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of … new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles …
Persistent link: https://www.econbiz.de/10014434941
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020
Persistent link: https://www.econbiz.de/10012321161
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A typology of creative consumers in living labs
Leminen, Seppo; Nyström, Anna-Greta; Westerland, Mika - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 6-20
Persistent link: https://www.econbiz.de/10011428721
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When cocreation turns into codestruction
Pera, Rebecca; Menozzi, Anna; Abrate, Graziano; Baima, … - In: Journal of business research : JBR 128 (2021), pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
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Creating new products from old ones : consumer motivations for innovating autonomously from firms
Robson, Karen; Wilson, Matthew; Pitt, Leyland F. - In: Technovation : the international journal of … 88 (2019), pp. 1-13
Persistent link: https://www.econbiz.de/10012251325
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The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation
Tran, Mai Khanh; Goulding, Christina; Shiu, Eric - In: Journal of business research : JBR 85 (2018), pp. 504-513
Persistent link: https://www.econbiz.de/10011815638
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Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Acar, Oguz Ali - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992