The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Year of publication: |
2022
|
---|---|
Authors: | Septianto, Felix ; Rostiani, Rokhima ; Paramita, Widya |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 6, p. 1145-1157
|
Subject: | Creativity | Cuteness | Innovativeness | Insight | New product | Konsumentenverhalten | Consumer behaviour | Kreativität | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
-
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz, (2019)
-
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano, (2020)
-
Herd, Kelly B., (2019)
- More ...
-
Septianto, Felix, (2021)
-
Turning narcissists into prosocial agents : explaining young people’s online donation behavior
Paramita, Widya, (2020)
-
Virgosita, Risa, (2023)
- More ...