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Consumer behaviour
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Khare, Arpita
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Helmut-Schmidt-Universität
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Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
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Christian-Albrechts-Universität zu Kiel
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Psychology & marketing
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86
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82
International journal of internet marketing and advertising : IJIMA
78
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The journal of consumer marketing
74
Journal of fashion marketing and management
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International journal of Indian culture and business management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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SpringerLink / Bücher
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Global business review
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Young consumers : insight and ideas for responsible marketers
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Cogent business & management
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International journal of retail & distribution management
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Journal of travel and tourism marketing
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Journal of promotion management : JPM
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International Marketing Review
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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EconStor
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1
Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
2
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
3
Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in
Brazil
Stoebe, Martin Johannes
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
Saved in:
4
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
5
Do international retailers benefit from being global in emerging countries? : a multilevel study in
China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
6
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in
China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
7
The influence of brand innovativeness on consumer purchase intentions towards domestic global brands in emerging markets : evidence from
China
Chen, Jun
;
Liang, Mo
;
Wei, Ye
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1208-1218
Persistent link: https://www.econbiz.de/10014575598
Saved in:
8
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
9
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in
China
and
India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
10
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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