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Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans; Bertschy, Marjorie; Desbordes, Michel - In: Journal of strategic marketing 30 (2022) 4, pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree; Sarkar, Soumya - In: Analyzing the strategic role of neuromarketing and …, (pp. 127-145). 2020
Persistent link: https://www.econbiz.de/10012266758
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Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers
Abraham, Balaji; Sarkar, Soumya; Das Gupta, Krishna - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 564-584
Persistent link: https://www.econbiz.de/10014461513