Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7 … customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers …1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer …