Customer understanding is the new digital
Joerg Bartussek
| Year of publication: |
2021
|
|---|---|
| Authors: | Bartussek, Joerg |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 6.2021, 2, p. 140-148
|
| Subject: | Digital Basket | Perception Gap | customer experience | customer understanding | digitalisation | key success element | Social Web | Social web | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325548