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E-advertising : a conceptual framework of opportunities offered, and challenges posed to the consumers
Ahlluwalia, Sarika; Singh, Seema - In: International journal of business excellence : IJBEX 26 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10013198106
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Unboxing the black box : demystifying the impact of consumers' psychological motivations on their perception of online advertising
Singh, Seema; Ahlluwalia, Sarika - In: Vision : the journal of business perspective 28 (2024) 3, pp. 374-385
Persistent link: https://www.econbiz.de/10014634465
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Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika; Singh, Seema - In: Global business review 24 (2023) 3, pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
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An empirical examination of the link between CSR and consumer purchase behaviour
Singh, Anupam; Gundala, Raghava Rao; Singh, Seema - In: International journal of services technology and … 28 (2023) 5/6, pp. 316-334
Persistent link: https://www.econbiz.de/10014442322