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Consumer behaviour
China
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Cai, Yuanyuan
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
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2
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
3
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
4
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
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