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Whether to adopt "buy online and return to store" strategy in a competitive market?
Yan, Shuai; Archibald, Thomas Welsh; Han, Xiaohua; … - In: European journal of operational research : EJOR 301 (2022) 3, pp. 974-986
Persistent link: https://www.econbiz.de/10013267806
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Whether a manufacturer introduces a direct or an indirect online channel in the presence of consumer showrooming behaviour?
Bian, Yiwen; Zhu, Shuai; Sun, Yanhong; Yan, Shuai - In: International journal of logistics : research and … 27 (2024) 5, pp. 760-780
Persistent link: https://www.econbiz.de/10014554056
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Pricing strategy of a two-sided platform under consumer categorization
Dou, Guowei; Lin, Xudong; Chi, Robert; Zheng, Zunxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012296003
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Motivated forgetting in response to social identity threat
Dalton, Amy N.; Huang, Li - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1017-1038
Persistent link: https://www.econbiz.de/10010353458
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Customer compliance with employee fuzzy requests in service encounters : a self-determination theory perspective
Teng, Teng; Zhang, Shengliang; Li, Xiaodong; Chen, Yuan - In: Service business 14 (2020) 2, pp. 217-240
Persistent link: https://www.econbiz.de/10012304231
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A method of customer valuation score and implementation for marketing strategy
Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10013553057