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Problem definition: The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of...
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The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of intertemporal price...
Persistent link: https://www.econbiz.de/10013220375
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We study the impacts of social influence on the stakeholders in the live-streaming market by considering a one-to-two channel in which a common manufacturer sells products via two heterogeneous influencers who may compete for sales. In such a market, consumer purchase decisions depend not only...
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The emergence of online platforms for professional services (e.g., cosmetic procedures) represents a natural progression of e-commerce from search and experience goods to credence goods. Due to the deeply consequential nature of professional services and the large information asymmetries between...
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Does the social comparison still intensify the competition among sellers in volatile markets? In this paper, we study the price competition in markets with volatile sizes and, importantly, with sellers that socially compare their profits with each other ex post for any realization of market...
Persistent link: https://www.econbiz.de/10014244041