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Research on influence of the congurence of self-image and brand image on consumers' citizenship behavior

Huang, Wanling; Chen, Ming - In: Inventi impact: retailing & consumer services (2018) 3, pp. 131-139

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Sentiment deviations in responses to movie trailers across social media platforms

Hu, Ye; Chen, Ming; Hui, Sam - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 463-481

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What goes around comes around : the effect of belief in karma on charitable donation behavior

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Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking

Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of retailing 100 (2024) 3, pp. 439-455

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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques

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Would you snap up the deal? : a study of consumer behaviour under flash sales

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Would You Snap Up the Deal? A Study of Consumer Behaviour Under Flash Sales

Shi, Savannah Wei - 2017

Flash sales refer to an emerging e-commerce practice in which a firm offers one or more products/service at a substantial discount within limited time. Macro-economic environment (residential areas), demographic (age, income and occupation) and ad media decision may collectively affect purchase...

Persistent link: https://www.econbiz.de/10012958706