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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie; Babin, Barry J.; Verghote, Caroline - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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Luxury not for the masses : measuring inconspicuous luxury motivations
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Babin, … - In: Journal of business research : JBR 145 (2022), pp. 509-523
Persistent link: https://www.econbiz.de/10013197924
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The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Places as authentic consumption contexts
Spielmann, Nathalie; Babin, Barry J.; Manthiou, Aikaterini - In: Psychology & marketing 35 (2018) 9, pp. 652-665
Persistent link: https://www.econbiz.de/10011970124
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Pursuing personal constructs through quality, value, and satisfaction
Babin, Barry J.; James, Kevin W.; Camp, Kerri; Jones, … - In: Journal of retailing and consumer services 51 (2019), pp. 33-41
Persistent link: https://www.econbiz.de/10012114930
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Commenting on "atmospheric affect ... gaining share of customer"
Babin, Barry J.; Attaway, Jill P.; James, Kevin W. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 195-200
Persistent link: https://www.econbiz.de/10011774975