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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
31
Beziehungsmarketing
12
Relationship marketing
12
Marketing
10
Einzelhandel
8
Emotion
8
Retail trade
8
Bibliometrics
6
Bibliometrie
6
Marktforschung
6
USA
6
United States
6
Wines
6
Brand image
5
Brand management
5
Customer satisfaction
5
Markenführung
5
Markenimage
5
Market research
5
Selling
5
Social Web
5
Social web
5
Verkauf
5
Experiment
4
Kundenzufriedenheit
4
Ladengestaltung
4
Retailing
4
Salespeople
4
Store design
4
Structural equation model
4
Strukturgleichungsmodell
4
Survey research
4
Verkaufspersonal
4
Wein
4
Weinbau
4
Wine
4
Wine industry
4
Dienstleistungsqualität
3
Firm performance
3
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Online availability
All
Undetermined
20
Type of publication
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Article
33
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
30
Aufsatz in Zeitschrift
30
research-article
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
conceptual-paper
1
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Language
All
English
34
Author
All
Babin, Barry J.
27
Borges, Adilson
7
Spielmann, Nathalie
6
Babin, Barry
4
Chebat, Jean-Charles
4
Griffin, Mitch
3
Iyer, Rajesh
3
Allard, Thomas
2
Eastman, Jacqueline Kilsheimer
2
James, Kevin W.
2
James, Kevin William
2
Zhuang, Weiling
2
Amyx, Douglas
1
Anderson, Kelley Cours
1
Attaway, Jill P.
1
Babin, Laurie A.
1
Binz Astrachan, Claudia
1
Boles, James S.
1
Branca, Generoso
1
Camp, Kerri
1
Chefor, Ellis
1
Cleveland, Mark
1
Crispo, Martine
1
Darrat, Aadel A.
1
Darrat, Mahmoud A.
1
Hair, Joseph F.
1
Hair, Jr., Joseph F.
1
Hass, Ashley
1
Herrmann, Jean-Luc
1
Herter, Márcia Maurer
1
Ivens, Bjoern S.
1
Jones, Robert Paul
1
Kacha, Mathieu
1
Kaskela, Timothy
1
Krey, Nina
1
Ladeira, Wagner Junior
1
Manthiou, Aikaterini
1
Mertz, Breanne A.
1
Moulard, Julie
1
Moulard, Julie Guidry
1
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Published in...
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Journal of retailing and consumer services
7
Journal of business research : JBR
5
International journal of wine business research : IJWBR
3
Psychology & marketing
2
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International Journal of Retail & Distribution Management
1
International Journal of Wine Business Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of family business strategy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing letters : a journal of research in marketing
1
Memorable customer experiences : a research anthology
1
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ECONIS (ZBW)
31
Other ZBW resources
3
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1
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
2
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
3
Luxury not for the masses : measuring inconspicuous luxury motivations
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Babin, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 509-523
Persistent link: https://www.econbiz.de/10013197924
Saved in:
4
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
5
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
6
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
7
Examining customer-created guilt in a service context
Pounders, Kathrynn R.
;
Moulard, Julie Guidry
;
Babin, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
Saved in:
8
Places as authentic consumption contexts
Spielmann, Nathalie
;
Babin, Barry J.
;
Manthiou, Aikaterini
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011970124
Saved in:
9
Pursuing personal constructs through quality, value, and satisfaction
Babin, Barry J.
;
James, Kevin W.
;
Camp, Kerri
;
Jones, …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 33-41
Persistent link: https://www.econbiz.de/10012114930
Saved in:
10
Commenting on "atmospheric affect ... gaining share of customer"
Babin, Barry J.
;
Attaway, Jill P.
;
James, Kevin W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 195-200
Persistent link: https://www.econbiz.de/10011774975
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