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Consumer behaviour
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ECONIS (ZBW)
123
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1
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu
;
Zhang, Zuopeng
;
Akula, Vasudeva
- In:
Journal of organizational computing and electronic commerce
28
(
2018
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
Saved in:
2
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
3
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
4
Identifying customer satisfaction estimators using review mining
Suzuki, Takayuki
;
Gemba, Kiminori
;
Aoyama, Atsushi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 187-210
Persistent link: https://www.econbiz.de/10010404505
Saved in:
5
Propagation of online consumer perceived negativity : quantifying the effect of supply chain underperformance on passenger car sales
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012581676
Saved in:
6
Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Lutz, Bernhard
;
Pröllochs, Nicolas
;
Neumann, Dirk
- In:
Journal of business research : JBR
144
(
2022
),
pp. 888-901
Persistent link: https://www.econbiz.de/10013185058
Saved in:
7
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
8
Förderung einer positiven Kunden-Mitarbeiter-Interaktion mittels intelligenter Sprachanalysetechnologien
Weber, Ellen
-
2017
Persistent link: https://www.econbiz.de/10011702279
Saved in:
9
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
10
Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri
;
Inman, J. Jeffrey
;
Pham, Michel T.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10012177328
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