Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Competence or warmth : why do...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
China
4
Innovation
3
Wind energy
3
Windenergie
3
Wind turbine
2
Windenergieanlage
2
2006-2019
1
Brand image
1
Brand management
1
Chinese cultural element in brand logo-brand image congruence
1
Chinese cultural element in brand logo-product function congruence
1
Consumer-brand identification
1
Cultural element authenticity
1
Cultural identity
1
Exploitative innovation
1
Exploratory innovation
1
Impact assessment
1
Innovation management
1
Innovation policy
1
Innovationsmanagement
1
Konsumentenverhalten
1
Kulturelle Identität
1
Markenführung
1
Markenimage
1
National culture
1
Nationalkultur
1
Path dependence
1
Pfadabhängigkeit
1
Purchase intention
1
Regulation
1
Regulierung
1
Technischer Fortschritt
1
Technological change
1
Technological path dependence
1
Technologiepolitik
1
Technology policy
1
Wind power
1
Wirkungsanalyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jiang, Zihao
1
Shi, Jiarong
1
Published in...
All
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
