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Consumer behaviour
India
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Jayawardena, Nirma Sadamali
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Behl, Abhishek
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Gupta, Manish
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Quach, Sara
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Shankar, Amit
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Yadav, Rambalak
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Deb, Madhurima
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Asia Pacific journal of marketing and logistics
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International journal of retail and distribution management
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
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4
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Rana, Avinash
;
Soodan, Vishal
;
Kumar, Ashwani
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 366-392
Persistent link: https://www.econbiz.de/10015048085
Saved in:
5
Significance of trust and loyalty during financial crisis: a study on customer behavior of Indian banks
Deb, Madhurima
;
Chavali, Kavita
- In:
South Asian journal of management : SAJM
17
(
2010
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003979676
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6
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
7
How does dataveillance drive consumer online payment resistance?
Shankar, Amit
;
Yadav, Rambalak
;
Behl, Abhishek
;
Gupta, …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10013536096
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