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Avatar-Mediated communication and social identification
Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201
Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is … metaverse. …
Persistent link: https://www.econbiz.de/10014582263
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza - In: International journal of quality & reliability management 31 (2014) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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Caught in the Web? : addictive behavior in cyberspace and the role of goal-orientation
Barnes, Stuart J.; Pressey, Andrew D. - In: Technological forecasting & social change : an … 86 (2014), pp. 93-109
Persistent link: https://www.econbiz.de/10010479666
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Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton - In: Alles Marketing oder was? : Wie Marketing zentrale …, (pp. 8-28). 2000
Persistent link: https://www.econbiz.de/10001616487
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Teen girls' adoption of a virtual fashion world
Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
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Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
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Nachfragermacht : zur Macht von Nachfragern gegenüber Anbietern im Zeitalter des Internets
Friemel, Clemens - 2003
Im Zentrum der Arbeit steht die Veränderung der Macht von Nachfragern gegenüber Anbietern durch das Medium Internet und … Mediums Internet beschrieben. Neben den zentralen Charakteristika des Mediums Internet wird dabei vor allem der Wandel des … der Macht von Nachfragern in Verbindung mit der zunehmenden Verbreitung des Mediums Internet. Zum einen wird dabei die …
Persistent link: https://www.econbiz.de/10013427479