Similar Search Results

When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment

Tam, Leona; Spanjol, Jelena - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10009530083

Brand personality as a direct cause of brand extension success : does self-monitoring matter?

Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353

Persistent link: https://www.econbiz.de/10011553721

Brand matters : leveraging the power of personal branding to achieve professional success

Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019

Persistent link: https://www.econbiz.de/10012221238

Impacts of Personality Traits on Consumer Innovation Success

Stock, Ruth Maria; von Hippel, Eric A.; Gillert, Nils - 2022

Via a study of innovating German consumers, we explore links between the “Big Five” personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) developing a prototype...

Persistent link: https://www.econbiz.de/10014143893

Discount venture brands : self-congruity and perceived value-for-money?

Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419

Persistent link: https://www.econbiz.de/10012257635

"This is my venture!" : the effect of psychological ownership on intention to reenter entrepreneurship

Hsu, Dan K. - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 4, pp. 386-402

Persistent link: https://www.econbiz.de/10010381117

Exploring intergenerational influence on entrepreneurial intention : the mediating role of perceived desirability and perceived feasibility

Saeed, Saadat; Muffatto, Moreno; Yousafzai, Shumaila Y. - In: International journal of entrepreneurship and … 18 (2014) 2/3, pp. 134-153

Persistent link: https://www.econbiz.de/10010477735

Influence of Family Environment, Social Environment, Self Efficacy, Self Motivation and Financial Literacy to Entrepreneurship Intention : A Study on Indonesian College Students

Chairat Rais, Ummul - 2019

Research aimed to test 1) The influence of family environment towards entrepreneurship intention; 2) the influence of social environment toward entrepreneurship intention; 3) the influence of self efficacy towards entrepreneurship intention; 4) the influence of self motivation towards...

Persistent link: https://www.econbiz.de/10012859128

Making decision with an alternative mind-set : predicting entrepreneurial intention toward f-commerce in a cross-country context

Ashraf, Mohammad Ali; Mirza Mohammad Didarul Alam; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012502698

When consumers become project backers : the psychological consequences of participation in crowdfunding

Bitterl, Sally; Schreier, Martin - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 673-685

Persistent link: https://www.econbiz.de/10011956613

1
2
3
4
5
6
7
8
9
10
Next
Last