Narrow search
Showing 1 - 10 of 92
Cover Image
The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
Cover Image
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Cover Image
The emergence of neuromarketing investigated through online public communications (2002-2008)
Levallois, Clement; Smidts, Ale; Wouters, Paul - In: Business history 63 (2021) 3, pp. 443-466
Persistent link: https://www.econbiz.de/10012483791
Cover Image
The (neural) dynamics of stochastic choice
Webb, Ryan - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 230-255
Persistent link: https://www.econbiz.de/10011991399
Cover Image
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Cover Image
The evolution of self-control in the brain
Jimenez-Gomez, David - 2018 - Version: July 2018
Persistent link: https://www.econbiz.de/10011920815
Cover Image
The normalization of consumer valuations : context-dependent preferences from neurobiological constraints
Webb, Ryan; Glimcher, Paul W.; Louie, Kenway - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 93-125
Persistent link: https://www.econbiz.de/10012435255
Cover Image
Currency numerosity effects on the perceived value of transactions
Soman, Dilip (contributor); Wertenbroch, Klaus (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719515
Cover Image
Empirical research of Chinese residents' consumption behaviors based on consumption functions
Xiao, Yan; Liao, Liting - In: Inventi impact: retailing & consumer services (2018) 4, pp. 205-223
Persistent link: https://www.econbiz.de/10012130320
Cover Image
Currency Numerosity Effects on the Perceived Value of Transactions
Soman, Dilip; Wertenbroch, Klaus; Chattopadhyay, Amitava - 2002
This paper examines the impact of currency numerosity on consumer perceptions of the value of transactions. It extends current theorizing on money illusion in several important ways. We propose a conceptualization that not only considers the nominal prices faced by consumers but, in line with...
Persistent link: https://www.econbiz.de/10014032924