The advent of new technologies has generated a series of mutations in the dynamics and structure of production and consumption at both global and tourism destinations level, increasing competition manifested on the tourist market, prompting efforts (concerns) from tourism service providers to...

Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers