Does message content matter in negative publicity? : a study with young athletes emulating pros
Yalim Özdinç and Özlem Özdinç
Year of publication: |
2015
|
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Authors: | Özdinç, Yalim ; Özdinç, Özlem |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 3, p. 332-347
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Subject: | Youth | Adolescence | Consumer behaviour | Celebrity attachment | Model emulation | Sport stars | Konsumentenverhalten | Jugendliche | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Junge Arbeitskräfte | Young workers |
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