A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...

Today’s world faces many challenges that may be solved by using the principles of bioeconomy. Bioeconomy has had a multi-disciplinary approach with the objective of an integrated scope, namely, to achieve sustainable development. In a knowledge-based economy, the link between sustainable...

This Article considers the spillover effects of trademarks - in particular, brand spillovers, which occur when consumer interest in a trademark increases the profits of third parties who do not own the trademark. Using techniques such as loss leaders and shelf space adjacency, retailers...

As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...

A fundamental problem in the field of R&D management is how public research laboratories consume resources to produce scientific research and operations. The study confronts this problem here by developing a model of metabolism of research labs, which endeavours to analyze the behavior of public...

The main objective of this research is to test the IoT model of acceptance technologies (the Internet of Things) among the economics students from Romania. The Internet of Things refers to the interconnection between different devices via the Internet. Through this interconnection, the...

Regulators go to considerable lengths to shape specific product choices — the homes we buy, which college we attend, how we save for retirement. Yet the primary governmental mechanism shaping consumer choice may be our general expectations — our reasons for purchasing a home or higher...

Using data from the 2012 Programme for International Students Assessment (PISA) for Italy, this paper investigates whether financial literacy skills play a role in shaping the value that high school students place on schooling. We hypothesize that higher financial literacy may foster students'...

The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students' awareness of...

Efficient access to existing knowledge is essential to technical advance, yet little is known about how access-enhancing institutions shape intertemporal knowledge spillovers. In this paper, I investigate the cumulative technological impact of the CNIDR AIDS Database, the first,...