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Efficiency evaluation in search advertising

Ayanso, Anteneh; Mokaya, Brian - In: Decision sciences : DS 44 (2013) 5, pp. 877-913

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Selection of notebook personal computers using data envelopment analysis

McMullen, Patrick R.; Tarasewich, Peter - In: The southern business & economic journal 23 (2000) 3, pp. 200-214

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A DEA-based decision analytics framework for product deletion in the luxury goods and fashion industry

Pourhejazy, Pourya; Thamchutha, Patcharaporn; Namthip, … - In: Decision analytics journal 2 (2022)

Traditionally, product deletion is a reactive decision driven by low sales volume and profit margin. However, the … decision framework that considers multidimensional measurements, from finance to supply chain and competitive considerations …

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Effects of attribute scales on process and performance in multiattribute choice

Stone, Dan N.; Schkade, David - 1993

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Scale development and validation for measuring corporate brand associations

Mann, Bikram Jit Singh; Ghuman, Mandeep Kaur - In: The journal of brand management : an international journal 21 (2014) 1, pp. 43-62

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Managing customer uncertainty in making service offshoring decisions

Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519

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Rationality is service receiver's trait

Skąpska, Elżbieta - In: European research studies 24 (2021) 1, pp. 354-363

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Diagnosis and causes of consumption servicization in Polish households

Murawska, Anna; Śniadeccy, Jan; Śniadeccy, Jędrzej - In: Economic and environmental studies : a journal for … 18 (2018) 2, pp. 763-774

aid of secondary and primary data. The level of expenditure on services related to the use of apartments, health …

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When to call the customer? : timing of customer involvement in the development of new products and services

Veselaj, Sabit; Torfason, Magnus Thor - In: International journal of innovation management 23 (2019) 1, pp. 1950055-1-31

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Food waste as a consequence of an inefficient consumer's choices : a microeconomic approach

Annunziata, Azzurra; Agovino, Massimiliano; Ferraro, Aniello - In: Applied economics 53 (2021) 54, pp. 6266-6285

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