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The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising
Blasche, Juliana; Ketelaar, Paul Edwin - In: Journal of euromarketing 24 (2015) 2/3, pp. 86-106
Persistent link: https://www.econbiz.de/10011408778
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The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R. - In: Journal of marketing communications 23 (2017) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
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Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - In: Tourism management : research, policies, practice 67 (2018), pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
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Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
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Extension and validation of a novel destination brand equity model
Ekinci, Yuksel; Japutra, Arnold; Molinillo, Sebastian; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...
Persistent link: https://www.econbiz.de/10012655273
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The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. - In: Psychology & marketing 39 (2022) 7, pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 21 (2017) 4, pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
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How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes; Matthes, Jörg; Münch, Andrea; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 588-612
Persistent link: https://www.econbiz.de/10011849128