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Exploring the intention to continue using web-based self-service
Tseng, Shu-Mei - In: Journal of retailing and consumer services 24 (2015), pp. 85-93
Persistent link: https://www.econbiz.de/10010528602
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Intimacy, familiarity and continuance intention : an extended expectation-confirmation model in web-based services
Lee, Yonnim; Kwon, Ohbyung - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 342-357
Persistent link: https://www.econbiz.de/10009565068
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The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
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Web surfers are web spenders : finding the truth of online shopping
Kalia, Prateek - In: International journal of management practice : IJMP 12 (2019) 3, pp. 376-400
Persistent link: https://www.econbiz.de/10012105722
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Consumer behavior in the online classroom : using video analytics and machine learning to understand the consumption of video courseware
Zhou, Mi; Chen, George H.; Ferreira, Pedro; Smith, … - In: Journal of marketing research 58 (2021) 6, pp. 1079-1100
Persistent link: https://www.econbiz.de/10012794313
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Applying Machine Learning to Predict Online Customers Behaviour
Adz Zikri, Arif Furqon Nugraha; Widianto, Sunu - 2023
The way of learning continues to develop and gradually changes the way people buy such as online learning sites. This has implications for the strategies used for marketing in order to increase users on their platform. As these changes change, predicting consumer behavior and choices is becoming...
Persistent link: https://www.econbiz.de/10014360732
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How can topic-modelling of user-reviews reshape market surveys? : exploring factors influencing usage intention of e-learning services through a novel multi-method approach
Ray, Arghya; Bala, Pradip Kumar; Jain, Rashmi - In: International journal of business information systems : … 40 (2022) 2, pp. 259-284
Persistent link: https://www.econbiz.de/10013343216
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Customers perceptions toward the use of online services : the case of Saudi telecommunication sector
Al-Shourah, Abdullah Ahmed - In: Journal of management research 6 (2014) 1, pp. 239-256
Persistent link: https://www.econbiz.de/10010430645
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Who should own the data? : the impact of data ownership shift from the service provider to consumers
Li, Shilei; Liu, Yang; Feng, Juan - In: Journal of management information systems : JMIS 40 (2023) 2, pp. 366-400
Persistent link: https://www.econbiz.de/10014302547