The objective of this research is to investigate the effects of sex role orientation on role structure in family decision making in Malaysia. Four different purchase decisions were examined. A total of 240 couples were interviewed separately in four major cities in Malaysia. Structured...

Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism scale was included for the final analysis to allow...

Focuses on the case example of one of the leading wallcovering manufacturers in the UK. Explores issues surrounding the development of brands within a commodity‐type market. The research attempted to analyse the factors which affected the decision‐buying process for the consumer, together...

New consumers have emerged in North America. These consumers have higher expectations and are more demanding than yesterday’s consumers. Businesses must meet these requirements if they are to hold a competitive place in today’s marketplace. The authors report on research that identifies the...