Lindridge, Andrew; Peñaloza, Lisa; Worlu, Onipreye - In: European Journal of Marketing 50 (2016) 9/10, pp. 1652-1671
consanguine family in Nigeria, which they describe as patriarchal, to becoming one within a nuclear family in the UK, a society to … which they attribute gender equality. Nigerian immigrant women alter their ways of thinking and consuming, with implications …