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Mature and emerging organic markets : modelling consumer attitude and behaviour with partial least square approach
Meyer-Höfer, Marie von; Olea-Jaik, Evelyn; … - In: Journal of food products marketing 21 (2015) 6, pp. 626-653
Persistent link: https://www.econbiz.de/10011432360
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Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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E-service quality dimensions' effect on customers' willingness to buy : structural equation modelling approach
Kumar, Anil; Dash, Manoj Kumar - In: International journal of services and operations management 22 (2015) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10011522590
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Trust, perceived benefit, and purchase intention in C2C e-commerce : an empirical examination in China
Zhao, Shukuan; Fang, Yiwen; Zhang, Weiyong; Jiang, Hong - In: Journal of global information management : an official … 28 (2020) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10012183262
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Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships
Coetzee, Alex; Coetzee, Johan - In: Global business & economics review 21 (2018) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012126577
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Understanding intention and behavior toward online purchase of agriculture and fisheries products using extended technology acceptance model
Matias, Junrie - In: International journal of enterprise information systems … 17 (2021) 4, pp. 118-137
Persistent link: https://www.econbiz.de/10012664420
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Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust
Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, … - In: Gadjah Mada international journal of business 24 (2022) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10014302584