Purpose – The purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping....

Purpose – The paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping. Design/methodology/approach – The impact of online shopping information dependency, domain‐specific innovativeness and technology...

Purpose – The purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre dependency and teleshopping behavior, and to identify the moderating effects of televiewers' instrumentalist...

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher