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Developing nature-based tourism products with customers by utilising the Delphi method
Konu, Henna - In: Tourism management perspectives : TMP 14 (2015), pp. 42-54
Persistent link: https://www.econbiz.de/10011287014
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Developing a brand performance model based on customer-based brand equity in the market of Iran's banking services
Jalalzadeh, Seyed Reza; Kazemi, Ali; Ansari, Azarnoush - In: International journal of business excellence : IJBEX 23 (2021) 4, pp. 559-585
Persistent link: https://www.econbiz.de/10012514089
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Personalization and customization in fashion : searching for a definition
Nobile, Tekila Harley; Cantoni, Lorenzo - In: Journal of fashion marketing and management 27 (2023) 4, pp. 665-682
Persistent link: https://www.econbiz.de/10014289007
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The Delphi Process: a strategic branding methodology
Chevron, Jacques R. - In: Journal of Consumer Marketing 15 (1998) 3, pp. 254-264
A brand exists through the values it reflects. These can be outlined in a brand character statement (BCS) to provide guidance to the brand’s speech. This article discusses the application of a tool from psychiatry for the development of a BCS. In addition, we present steps for implementing and...
Persistent link: https://www.econbiz.de/10014849206
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A comparison of consumer perceptions towards smart homes in the UK, Germany and Italy : reflections for policy and future research
Balta-Ozkan, Nazmiye; Amerighi, Oscar; Boteler, Benjamin - In: Technology analysis & strategic management 26 (2014) 10, pp. 1176-1195
Persistent link: https://www.econbiz.de/10010502873
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Consumer behaviour in mobile telecommunications services : Internet of Things
Marcu, Nicu; Meghisan, Georgeta-Madalina - 2016
Persistent link: https://www.econbiz.de/10013162302
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What will be the possible barriers to consumers' adoption of smart home services?
Hong, Areum; Nam, Changi; Kim, Seongcheol - In: Telecommunications policy : the international journal … 44 (2020) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10012513338
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How consumers' adopting intentions towards eco-friendly smart home services are shaped? : an extended technology acceptance model
Zhang, Wenqing; Liu, Liangliang - In: The annals of regional science : an international … 68 (2022) 2, pp. 307-330
Persistent link: https://www.econbiz.de/10013198012