Personalization and customization in fashion : searching for a definition
Tekila Harley Nobile and Lorenzo Cantoni
| Year of publication: |
2023
|
|---|---|
| Authors: | Nobile, Tekila Harley ; Cantoni, Lorenzo |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 4, p. 665-682
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| Subject: | Customization | Delphi method | Digital transformation | Fashion | Personalization | Digitalisierung | Digitization | Mode | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Delphi-Methode | Delphi technique | Textilhandel | Textile distribution | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-09-2021-0224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289007