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How events work : understanding consumer responses to event marketing

Martensen, Anne; Grønholdt, Lars - In: Innovative marketing : IM 4 (2008) 4, pp. 44-56

Persistent link: https://www.econbiz.de/10003816551

The effect of word-of-mouth on consumer emotions and choice : findings from a service industry

Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 8 (2016) 3, pp. 298-314

Persistent link: https://www.econbiz.de/10011623923

Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits

Martensen, Anne; Hansen, Flemming - 2001

Persistent link: https://www.econbiz.de/10001589510

Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses

Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943

Persistent link: https://www.econbiz.de/10011581296

Special issue: Identifying and satisfying customer needs from attribute affects to experience affects

Dahlgaard, Jens Jörn (contributor) - 2013

Persistent link: https://www.econbiz.de/10010207258

The HWWP, a refined IVA-Kano model for designing new delightful products or services

Potra, Sabina Alina; Izvercian, Monica; Pugna, Adrian Pavel - In: Total quality management & business excellence : an … 28 (2017) 1/2, pp. 104-117

Persistent link: https://www.econbiz.de/10011730228

Perspectives and the new trend of Kansei /affective engineering

Nagamachi, Mitsuo - In: The TQM Journal 20 (2008) 4, pp. 290-298

Purpose – The purpose of this paper is to present and discuss Kansei engineering (KE), which uses a unique ergonomic technology to produce a new product which fits to consumers' feelings and demands. It is a consumer‐oriented product development method based on the consumer mind. It has been...

Persistent link: https://www.econbiz.de/10015031811

Effect of smartphone aesthetic design on users' emotional reaction

Nanda, Parul; Bos, Jeff; Kramer, Kem‐Laurin; Hay, … - In: The TQM Journal 20 (2008) 4, pp. 348-355

Purpose – This paper discusses the impact of aesthetic design of smartphones on users' emotional reactions and preferences towards the product. To this end, the paper presents a study that explores emotional reaction of males to varying aesthetic design of the BlackBerry and empirically...

Persistent link: https://www.econbiz.de/10015031816