Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D.; … - In: Journal of Business Research 67 (2014) 9, pp. 1953-1958
This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...
