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Consumer goals
Consumer behaviour
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Deal proneness
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Attraction effect
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Gerechtigkeit
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Balaji, M. S.
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The marketing review
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Fostering a motivational perspective of customer-based brand equity
Ponnam, Abhilash
;
Balaji, M. S.
;
Dawra, Jagrook
- In:
The marketing review
15
(
2015
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011407078
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