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~subject:"Consumer goods marketing"
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Consumer goods marketing
Innovation management
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KMU
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Greece
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Poulis, Konstantinos
2
Poulis, Efthimios
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Yamin, Mo
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EuroMed journal of business
1
New challenges to international marketing
1
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ECONIS (ZBW)
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Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009235990
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2
Tourism as a leverage of internationalization for consumer goods firms : a case study approach
Poulis, Konstantinos
;
Yamin, Mo
- In:
New challenges to international marketing
,
(pp. 69-85)
.
2009
Persistent link: https://www.econbiz.de/10003850178
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