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~subject:"Consumer policy"
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Consumer policy
New Zealand
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Social marketing
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Marketing
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Arzneimittel
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Pharmaceuticals
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Advertising effects
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Gesundheitspolitik
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Großbritannien
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Australien
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Brands
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English
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Eagle, Lynne C.
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Chamberlain, Kerry
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Zou, Liping
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
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2
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
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2001
Persistent link: https://www.econbiz.de/10001674897
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3
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
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