Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of Business Ethics 127 (2015) 2, pp. 337-350
Donating money to a charity based on consumer purchase is referred to as cause-related marketing (CRM). In this research, we profile consumer psychographics for skepticism toward advertising in a CRM context. To be specific, this study investigates whether and how psychological antecedents...